Cliff Marks is retiring as president of NationalCinemedia on July 1 however will proceed to work with the large movie show promoting community as a advisor in a multi-year deal, the corporate introduced Wednesday.
The 19-year NCM veteran joined from ESPN and was an authentic member of the management crew in 2002 when it was then generally known as Regal CineMedia Company.
Marks is an acknowledged pressure in transitioning the flicks right into a premium video choice for manufacturers, main with the creation of NCM’s film pre-show The 2wenty, which developed to turn into FirstLook, and now, Noovie, that mixed leisure and promoting on the large display. Noovie is now introduced solely at 53 nationwide and regional theater circuits together with Regal, AMC Leisure and Cinemark.
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As per the corporate’s established succession plan, Scott Felenstein, NCM’s EVP, President & Chief Income Officer, will step as much as the publish of President, Gross sales, Advertising & Partnerships. Mike Rosen, SVP of East Coast Gross sales, has been promoted to EVP & Chief Income Officer.
“With a strong summer movie season anticipated on the heels of a great Memorial Day at the box office, both Scott and Mike are already highly engaged in driving revenue and were instrumental in helping get NCM through the most difficult time in our industry to emerge as an even stronger, more diverse media company,” stated NCMI CEO Tom Lesinski.
In a push that began earlier than Covid-19 shuttered theaters and accelerated in the course of the pandemic, the corporate has additionally inked a collection of offers for promoting that’s not on screens — atop money machines in 7-Elevens, on Coinstar kiosks in supermarkets, in elevators and at eating places.
Felenstein joined NCM in 2017 after 17 years at Discovery, most not too long ago as government vice chairman, nationwide promoting gross sales. Rosen joined NCM from Roc Nation, the place he was SVP of Gross sales and Partnerships. Previous to that, he labored at NBCUniversal in a development of gross sales management roles for each legacy and superior market properties.